privacy policy

 

Last updated: March 2026

SYNC Cycle Limited (“SYNC”, “we”, “us”, or “our”), a company registered in England and Wales (Company No. 16878445) with its registered office at 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our website or register your interest in the SYNC beta programme.

1. Contact Details

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

hello@sync-your-cycle.com

2. Information We Collect

We collect or use the following information to manage the SYNC beta testing programme and improve the product. 

  • Name

  • Email address

  • Phone number

  • Date of Birth

  • Information you choose to provide in beta registration forms (for example wearable usage, training habits, or menstrual cycle information)

  • Website usage information such as cookies and analytics data

3. How We Use Your Information

We use the information you provide to:

  • Manage SYNC beta testing applications;

  • Communicate with you about early access to SYNC;

  • Understand our audience to improve our product; and

  • Analyse website performance and usage.

We do not sell or share your personal information with third parties for advertising or marketing purposes.

Our lawful bases for collecting or using personal information to manage the SYNC beta testing programme are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • To analyse website usage and improve our website and services.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

4.  Health and Cycle Information

Some information you may choose to provide through  SYNC (i.e. menstrual cycle details, training and activity habits, recovery metrics or wearable data) may be considered health-related information.  Providing this information is entirely optional and voluntary.  

SYNC treats this information with a high level of care and is used solely to support the SYNC beta testing programme and for the development and improvement of SYNC.

We do not sell or share health-related data with third parties for marketing purposes.

5. How Your Data Is Stored

Information submitted through our website forms is stored using trusted third-party providers that support the operation of our website, communications and data storage (for example website hosting providers, email platforms and cloud storage services).

These providers process information on our behalf and use appropriate security measures to protect your data.

We retain your information until you withdraw your consent, request deletion, or until the SYNC beta programme concludes.

6. Cookies and Website Analytics

Our website may use cookies or analytics tools to understand how visitors interact with the site and to improve the user experience.

You can control or disable cookies through your browser settings.

7. Product Improvement and Research

Information collected through the SYNC website or beta programme may be used in anonymised and aggregated form to help improve the SYNC product and better understand how women’s physiology interacts with training, recovery, psychological readiness and menstrual cycle patterns.

No personally identifiable information will be shared or published without your consent.

8. Your Data Rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal data

  • Withdraw consent for communications

To exercise any of these rights, please contact:

hello@sync-your-cycle.com

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services or legal requirements. The latest version will always be available on this page.

10. Contact

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF